Thirty-six years later, the machines are different. The workflows are different. The clients are more demanding and the timelines are shorter. But some things have not changed — and we believe it is precisely those things that have kept us here when many others are not.
This is not a celebration post written for the sake of a milestone. It is an attempt to say something honest about what it actually takes to run a manufacturing business for three and a half decades.
The philosophy that has guided us
Our company is family-managed. My father, Vikas Gupta, has been a Partner since the beginning and remains actively involved today. Over the years, he has said many things that have shaped how we run this business. One in particular has stayed with me:
Turnover is vanity. Profit is sanity. Cash is reality.
It sounds simple. It is not always easy to live by — especially in an industry where the pressure to quote low, win volume, and show large numbers is constant. There is a particular kind of business that chases turnover at the cost of everything else. It borrows to grow, window-dresses its books, looks impressive from the outside, and then quietly collapses under the weight of debt it cannot service.
We have watched this happen to businesses around us more than once.
What my father understood early — and what we have tried to stay true to — is that the number on your invoice is not the measure of your business. What matters is what remains after you have paid your people, your suppliers, your bank, and your obligations. The dividend. The actual, real cash that a business generates for the people who built it and for the people who depend on it.
This is not a fashionable view. Growth at all costs makes better headlines. But we are still here. And that, we think, says something.
Adapting without losing yourself
Thirty-six years in any industry means surviving multiple technology shifts, economic downturns, and fundamental changes in how clients work.
We moved from film to CTP. From manual typesetting to digital pre-press. From basic 4-colour sheet-fed to 8-colour perfecting presses that print both sides of a sheet in a single pass. We added web offset capacity for high-volume runs. We built a complete in-house binding and finishing unit. We earned FSC certification, then ISO 9001, then ISO 14001, then SEDEX SMETA. We recently launched rigid box manufacturing. In August 2026, a new RMGT 920 press joins our fleet.
Each of these was a response to what our clients needed — not what we thought would look impressive.
The temptation in manufacturing is to acquire for the sake of acquiring. A bigger press, a newer line, a shinier capability brochure. We have tried to ask a different question: does this make us genuinely better for the clients who trust us? If the answer is yes, we invest. If the answer is no, we wait.
The businesses that have grown the fastest in our industry are not always the ones still standing.
What 36 years actually looks like
It looks like a team that has been with us for decades. People who know our machines better than anyone, who carry the institutional knowledge that no manual can contain.
It looks like client relationships that span generations — publishers and brand managers who have worked with us for years, whose successors have continued the relationship.
It looks like an operation that runs 24 hours a day, across two facilities, 1,10,000 square feet, with the same commitment to not sending out work we would not be proud to put our name on.
It looks like saying no to jobs that are beyond our capacity or below our standard — even when the order is large.
And it looks like a business that has never once compromised on paying its people on time, its suppliers on agreed terms, and its obligations without delay. In a world where cash flow is weaponised — where large buyers routinely delay payment to small vendors — we have tried to be the kind of company we would want to work with.
What we believe about the next 36 years
The print industry will continue to change. It always has. New formats, new substrates, new demands from clients who are themselves navigating shifting markets. We will adapt. We always have.
But we will not chase vanity. We will not window-dress. We will not borrow beyond what our business genuinely justifies.
We will keep doing what we have always done — make things well, treat people fairly, and stay in business long enough to matter.
Thirty-six years in. The press is still running.
We manufacture books, POSM, and rigid boxes for international publishers, FMCG brands, and government bodies from our facility in Noida — an hour from central Delhi.
See what we make